Many dental practices are turning to non-conventional forms of marketing such as “ON-HOLD” marketing recordings. You have a captive “ON-HOLD” audience with patients that have chosen to contact your practice, so don’t waste this opportunity playing just music or having silence. Increase your revenue by cross marketing procedures and answer frequently asked questions that your receptionists have to answer daily while they are holding. Script Examples Include:
- Introduce Your Staff
- Importance of Regular Cleaning
- Teeth Whitening/Bonding and Veneering
- Dental Health Care Tips
- State-Of-The-Art Clean Professional Office Suites
- Location/ Hours/Insurance Information
- Use Year End Flex Plan Benefits
Partial ON-HOLD Script
Statement #1 Is there someone close to you who would love to have whiter teeth? Does your child, spouse, or parent have stains that keep him or her from smiling broadly? Teeth are naturally a beautiful ivory color, but can be stained by beverages, tobacco, and some medications. If a brighter smile is the fondest wish of someone close to you, why not make that dream come true? We will be with you soon so please stay on the line.
Statement #2 An attractive smile is a symbol of vitality, health, success, youth and friendship. Due to the advances in materials and techniques there are many options available today that can solve cosmetic dental problems. Bonding, Whitening, Bleaching, Crowns, Bridges and Veneers can help create that million-dollar smile you have always dreamed of. Did you know if you lose a tooth we can replace it with a bridge, an implant or a removable denture? Ask about the treatment that will be best for you when we return to the line.
Statement #3 Since our patients are our top priority, we work hard to keep our fees reasonable. How can you help? Be on time for appointments and if you need to cancel or change an appointment, please give us 24-hour notice so we can schedule another patient in your spot. If this is your first visit to see Dr. Theobald, please allow plenty of time to fill out necessary paperwork. Also, paying for services at the time of treatment and informing us promptly about Dental Insurance changes helps us to maintain costs as well. We appreciate your call and your patience while holding.