Are you An Optical Practice?
Many Optical practices are turning to non-conventional forms of marketing such as “ON-HOLD” marketing recordings. You have a captive “ON-HOLD“ audience with patients that have chosen to contact your practice, so don’t waste this opportunity playing just music or having silence. Increase your revenue by cross marketing products, diagnostic tests and eyewear fashion trends while your callers are ON-HOLD. Script topic suggestion include:
- Introduce Your Staff
- Specialty Eyewear for Seasonal Sports
- Frames and Contact Lens Options
- Tips for Healthy Vision
- State-Of-The-Art Diagnostic Tests
- Location/ Hours/Insurance Information
- Use Year End Flex Plan Benefits
Partial ON-HOLD Script
Statement #1 Thank you for calling Eye to Eye Care conveniently located at 9225 S. Broadway. We have equipped the Highlands Ranch community for a brighter crisper and clearer future since 2001. We offer comprehensive eye examinations, and diagnosis and treatment of ocular disease and injury. Our examination includes testing for eye diseases such as Glaucoma, Macular Degeneration, Diabetic changes as well as other medical and visual conditions. For more information please visit our web site at www.eyetoeyecare.com.
Statement #2 You don’t have to fly to New York or LA for eyewear fashion. Eye to Eye Care, right in the heart of Highlands Ranch carries one of the finest selection of frames in Colorado with unbeatable lens technology like Nike, Silhouette, Oakley and many more. Did you know we also have one of the largest children’s frame selections in the area? Our goal is to give you personal attention to help you select the correct frame for your lifestyle and the best lens material for your needs.
Statement #3 If you are in need of a contact lens prescription, additional tests are performed during the eye exam including Keratometry readings and corneal topography. The doctor will discuss what type of lens will best suit your visual and lifestyle needs and fit you with a pair of trial lenses. We also provide training sessions for new contact lens wearers in which you learn to insert and remove the lens and properly care for them. We specialize in contact lenses such as Soft, Hybrid, Multifocal, Monovision, Gas Permeable and Toric lenses for astigmatism. We appreciate your call to Eye to Eye Care and will return in a moment to assist YOU personally. For directions and a map to our new location please visit our web site at www.eyetoeyecar.com.
Statement #4 Eye to Eye Care knows that Colorado is a very active state. We have a strong focus on specialty eyewear for all kinds of sports and activities. These products include ski goggles, swim goggles, impact resistant sports goggles and sport sunglasses with interchangeable lenses by brands like Rudy Project, Rec Specs and Hilco. All sports eyewear are designed to house most prescriptions. Eye to Eye Care couldn’t emphasis enough the importance of sunglass protection. Living a “mile” higher than sea level means that we’re more exposed and vulnerable to ultraviolet rays of the sun. Ultraviolet exposure can not only sunburn your eye, it can also cause such serious eye problems as Cataracts. Come in and let us help you catch the fashion wave. Make an appointment with our highly trained Optometrists to discuss your contact lens and computer vision options when we return to the line.